First formulated in 1929 and Dettol soon found a place in the home, in addition to being used in hospitals and by doctors. Today, we are a world leading hygiene brand trusted by millions.
It all began with an innate instinct to protect
We all have an inherent nature to protect our loved ones. Whether it’s to protect our families, friends, or even the strangers in our communities - keeping people hygienic is at the forefront of our minds. But no matter who you are, the question from all sides has always been how can I most effectively protect those I care about?
Defying status quo through science
In the early 19th century, it was believed disease was caused by the imbalance of the body. Dettol took pride in progressive science that represented a new way of thinking - that disease was caused by germs we contract throughout our daily activities in life. It was later discovered that millions of illnesses can be prevented through effective hygiene practices.
Dettol was born
Fuelled by this biological instinct to help protect society and utilise our scientific expertise, Dettol embarked on a mission to create a healthier, cleaner & safer world. We began formulating high quality and efficacious products with that mission in mind. In turn, the concept of a sword (to kill harmful germs) and shield (to protect our communities) was born. Years later, we still champion this ideology and became the global hygiene leader we are today.
Efficacy, trust & education
First formulated in 1929, Dettol is the child of Albert Leopold Reckitt & Dr. William Colebrook Reynolds. It was first used for personal use, as a douching formulation for females and washing hands. Used in hospitals and by doctors, in 1933 a maternity (gynaecological and obstetric) study demonstrated that Dettol was effective in washing hands and helping o reduce illness causing bacteria and viruses. From then, it was used in hospitals and by doctors and has since evolved into the product we trust today.
1934
Dettol launched in Australia2.
1935 - 1939
Dettol was brought to people around the world in the form of antiseptic liquid, also recognised as one of our most iconic products to date.
1950
First sold over the counter in UK pharmacies
1958
Launched into UK grocery stores.
Dettol Becomes A Pioneer In Health & Hygiene Through Innovation
We didn’t want our fight against germs to end at disinfecting medical supplies and treating cuts and wounds. Hands, surfaces and clothes are also breeding grounds for bacteria that can make people sick. In 1979, Dettol began to further expand its technology, know-how, and resources to further introduce new formats to help protect more people and more places around the world in really powerful ways. And... we haven’t stopped innovating since.
As Dettol continued to grow and deliver its promise for protection, it became more loved by millions of people in over 124 countries.
The fact is, although Dettol and our protector community have improved health & hygiene affairs globally, we still have more battles we need to fight for a better world.
We keep protecting
We strive to continue to protect against germs each and every moment. No matter who you are or where you’re from. We are in this together, let’s all fight for a healthier and happier world.
Reference:
Winner Most Trusted Brand 2020. Voted by Australians & New Zealanders, Readers Digest, Household Cleaning.
Ever wonder what those washing icons mean? When it comes to taking care of your clothes, it’s easy to get confused by those complicated clothing care symbols on clothing tags. But all these laundry tag symbols are simply there to provide you with instructions for keeping your clothes looking their best for as long as possible. With this handy laundry symbols guide, Dettol is here to help take the hassle out of laundry day and explain what all of those head-scratching laundry care symbols mean.
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Glass shower screens can really add a touch of modern good looks to your bathroom – not to mention eliminate that daily battle with a wet clingy shower curtain! But so often our shower glass ends up looking cloudy and dull. So what causes this unsightly grime? And how can you get your shower screens spotless and sparkling clean again – and keep it that way?
You’ve cleaned and mopped your tiled floors until they shine, but the grout still looks dingy – why is that? Grout is the stuff that is used to fill the gaps between and underneath tiles, helping to keep them securely in place. But because grout sits lower than the surface of the tiles, dirt and other debris that is removed from the tiles with regular sweeping or cleaning can collect in the grout lines.
Ever wondered what Dettol is made of, picked up a product, read the back of the pack and still didn’t quite understand what these ingredients are and what purpose they serve? Well, this one's for you
Cleaning and disinfecting your home can help remove germs. But how do you disinfect your house? Here we talk through what to clean and provide tips on cleaning methods around the house.
Nappy changing is an essential skill for all new parents to master. Learn all the best tips for easily – and hygienically – changing nappies with Dettol!
Cuts and grazes are part and parcel of life. Knowing how to properly clean and treat basic minor wounds will help prevent a graze or wound becoming infected and aid in proper healing.
Cleaning your floors is important for preventing dirt, dust and allergens from building up – but between all the different types of flooring out there, it can be hard to know the right way to go about it. Lucky for you, we’ve put together some tips and tricks to help you get your floor spick, span and hygienic.
Let’s face it – no matter how organised you are, cleaning is a chore that many of us dread. Unfortunately, it’s also a necessary task that must be done regularly, and getting professional help isn’t always an option. If you find yourself overwhelmed with your cleaning errands, you’ve come to the right place.
Whether you call it a lounge room, family room or rumpus room, your living rooms are probably some of the busiest areas in your home as they are the ideal place for family and friends come to relax and spend time together. Handling all that traffic can mean your living room begins to look a bit worse for wear after a while. Here, we share our best tips on how to keep your living room clean and in tip top shape for those special moments.
If your baby is fed with a bottle or uses a dummy, knowing how to make sure bottles and dummies are hygienically clean is important for your baby’s health.
Your hands can end up with germs picked up from the environment around you as you go about your daily life. This is normal and only becomes a potential issue when you pick up ‘bad’ germs, which can cause sickness if they get into your system. But should you be washing your hands with soap and water or is just using hand sanitiser enough? This article explores both options.
We believe nobody should feel powerless in protecting who and what they love. That is why delivering quality and trusted hygiene products is at the core of everything we do. We understand that good hygiene is the foundation of good health, and good health is essential for a good life.
Did you know the average person visits the bathroom around five to six times a day?¹ Bathrooms are an essential part of any home, but also inevitably give rise to germs.¹ ² Using some simple cleaning techniques and the right products, you can help ensure your bathroom is properly disinfected to reduce the spread of germs and prevent the growth of mould.
Toilets can be a breeding ground, for germs because of the damp, warm conditions. These germs can easily spread into the air when you flush. Cleaning and disinfecting your toilet regularly, as well as putting the toilet lid down every time you flush, will go a long way to keeping your toilet hygienically clean.
Here we answer all your laundry- related questions. From how to clean a washing machine, to how to disinfect clothes when washing, Dettol has your laundry covered.
The kitchen is known as the heart of the home – but it can also be a popular place for germs and bacteria to be found. Knowing how to properly clean and disinfect the different parts of your kitchen can help stop it from becoming a hotbed for germs. Here, we share kitchen cleaning tips to help keep your kitchen clean.
